527 ads: "Part of the Problem", "Middle Class"

My friend Duane “Generalissimo” Patterson directed me to the Let Freedom Ring website Never Find Out, which has a number of 527 ads hosted along with their transcripts.  I haven’t seen these ads before now and I’m not sure whether they’re seeing any ad time, but they’re interesting and rather effective.  Each are 60 seconds long and stylistically identical.

The latest two ads attack Barack Obama on economics.  The first, “Part of the Problem”, note that Obama didn’t do anything to stop the Fannie Mae/Freddie Mac collapse, even while John McCain tried to change the regulatory structure to prevent it.  Why?

WOMAN: Senator Obama, the papers say that you are benefiting politically from the financial crisis.

MAN: But if America knew the facts, I don’t know how they could vote for you.

WOMAN: John McCain tried to blow the whistle on Fannie Mae and Freddie Mac over two years ago. In 2006, he told the Senate, “For years, I have been concerned about the regulatory structure that governs Fannie Mae and Freddie Mac…. The GSEs need to be reformed without delay.”

MAN: No wonder he didn’t get their political contributions. And who opposed the reforms John McCain was calling for? Barack Obama, Christopher Dodd, and John Kerry.

WOMAN: Wait, it gets better. Guess who received campaign contributions from the people who drove Freddie Mac and Fannie Mae into the ground?  Barack Obama, Christopher Dodd and John Kerry.

MAN: John McCain saw this coming. You, Senator Obama, have been part of the problem.

ANNOUNCER: What happens when we elect a Senator who’s part of the biggest financial crisis in U.S. history? Please, America, let’s never find out.

The second, “Middle Class”, attacks Obama’s assertions that his tax policy will help the working people of America while attacking the companies that employ them:

MAN 1: Senator Obama, why are you lying to us?

MAN 2: To help the middle class, you have promised to drastically increase the taxes on the wealthy and big corporations.

WOMAN 1: This makes us think that the middle class will be better off, right?

MAN 1: Now let’s talk about reality.

MAN 3: What does your tax increase really do for America?

MAN 4: History has shown us that when big companies pay more taxes, they cut costs, they cut jobs, and they cut salaries.

WOMAN 2: Cut salaries for who?

MAN 2: The middle class that works for those big companies.

WOMAN 3: Which means that the middle class now has less money, not more.

MAN 5: Which leads us to a few questions:

WOMAN 4: Why are you misleading the middle class into thinking that your tax plan will help us?

MAN 3: How will we feel if you become President and we find out that we’ve been lied to?

MAN 4: And lastly, you’re running for President, not us.

MAN 2: Why do we need to explain this to you?

ANNOUNCER: What happens when we elect a President who lies to the middle class? Please, America, let’s never find out.

This, I think, is the kind of argument that makes a lot of sense and simultaneously is almost impossible to make effectively.  For some reason, many voters simply cannot make the connection that higher taxes on employers will eventually be borne by its employees and its customers.  Prices will rise and companies will cut costs, as the ad mentions.  Cutting costs means either reducing salaries or staff, which will cut into the economy of the middle class much more than any tax refundables will correct.

Nevertheless, it’s an argument that needs to be made, and this at least gets the conversation started.  Check out the rest of the ads on the site after watching these.

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Jazz Shaw 1:01 PM on May 27, 2023