McCain ad: "Fact Check"

The McCain campaign comes out with its second ad today, another attack on Barack Obama for the mudslinging at Sarah Palin since her announcement. Obviously, they have decided to fight fire with fire, and this ad also doesn’t pull punches. While Obama cries “Enough is enough,” the McCain campaign puts the onus for the latest eruption squarely on his shoulders:

The attacks on Governor Palin have been called “completely false”…”misleading”. And, they’ve just begun.

The Journal reports Obama “air-dropped a mini-army of 30 lawyers, investigators and opposition researchers” into Alaska to dig dirt on Governor Palin. As Obama drops in the polls, he’ll try to destroy her.

Obama’s “politics of hope”? Empty words.

The McCain campaign has to take care not to overdo it. They came out swinging, setting Obama back on his heels, but they don’t need to start acting like victims — or worse, to cast Palin as some helpless woman needing protection. Palin took a much better strategy at the Republican convention by ridiculing the media and campaign attacks and turning them around as weapons against her critics.

After today, they should take a much lighter touch with this. Poke fun at the desperation of the Left instead of trying to define who’s the biggest victim in this race. That strategy worked wonders for McCain this summer, especially since it punctured the sanctimonious Hopey-Changey rhetoric coming from Obama. They should stick with that winning formula.