Christopher Rufo has unearthed an explosive video in which Bob Iger announced to employees that the company would start taking political stands in response, presumably, to the danger he saw from the MAGA movement. 

The all-hands meeting took place in the days after January 6th, and Iger expressed his sorrow that Disney hadn't been political enough in prior years. 

EXCLUSIVE: In January 2021, then-Disney chairman Bob Iger told employees he was committing the company to "taking a stand" on politics because of January 6, then praised himself for making Black Panther, which he said was an example of "diversity and inclusion." pic.twitter.com/Rb41540cGW

— Christopher F. Rufo ⚔️ (@realchrisrufo) February 13, 2024

There are several striking things about this video, and none of them really have to do with MAGA or January 6th, which I believe were excuses and not causes of Disney's rush into the political fray. 

Iger puts his finger on the real issue when he starts talking about Disney's commitment to DEI and his assertion that those issues aren't actually debatable or political at all. They are manifestly good in themselves. 

In other words, the issue is primarily the culture war. Disney committed itself to conducting the culture war in its content, and Iger was signaling in this all-hands meeting that it was now going to engage in it in public. 

Want proof of that? Look at what Disney did: dive head first into the culture wars, and its put its considerable resources into fighting Ron DeSantis and against sanity itself. 

DEI became the guide star for Disney, both in its content and in its political battles. The end of the Trump era in the January 6th debacle simply ignited a bonfire for which the kindling had already been accumulating. 

A clip from a recent 'THE PROUD FAMILY: LOUDER AND PROUDER' episode.

"Slaves Built this Country!"

Season 2 is now streaming on Disney+. #ProudFamilyLouderAndProuder pic.twitter.com/gZkufTxuAT

— Cartoon Crave (@TheCartoonCrave) February 2, 2023

Disney's embrace of Alphabet Ideology and Critical Race Theory in the years prior to 2021 were the real motivating factors, not some political awakening. Disney isn't out there campaigning for Democrats; it's pushing the radicalism that the entire cultural elite has embraced. 

"Disney has been welcoming to my not-so-secret gay agenda... Wherever I could I would add queerness and gay characters kissing"

One of the gay employees Bob Chapek promotedhttps://t.co/PQaFKSsj5i pic.twitter.com/C5dfL7Q9lI

— Vincent James (@davincentjames) November 6, 2023

It is a mistake to look at what Iger or others in the cultural elite are doing as being about which party is in power--obviously they support Democrats, but that isn't the point. They care about who is in power because they care about DEI and CRT first and foremost. It is not partisanship that is motivating them, but revolutionary ideology. 

Now it may strike you as absurd to imagine that Bob Iger and Disney are revolutionaries--and certainly they are not political revolutionaries--but it is so obviously the case that they have bought into the cultural revolution and are committed to pushing it at great cost. 

Since Disney dove headfirst into the cultural battlefield, the company has been burning brand value and billions of dollars of not just shareholder equity but actual cash in the bank in the service of this cause. If this were about the good of the company or even persuading average Americans, they would have reversed course by now. No rational person in charge of a major corporation would be willing to take so much damage in normal circumstances. 

Not sure there's ever such been a massive implosion of stock value of an American icon like Disney. The quality of movies is way down, the parks are overpriced, and it lost its own corporate fiefdom.

The entire board probably needs to be fired at this point. pic.twitter.com/MFuQAsSw9W

— Nathan Carson (@ndcarson) February 6, 2024

Disney is doing so. They have destroyed the most valuable movie franchises in history--Star Wars and Indiana Jones--in the name of DEI, and they have been destroying the Marvel franchise as well. Goodwill is being destroyed, and of course, Disney lost its special status in Florida because of its war on Ron DeSantis. 

This isn't about January 6th, Democrats, MAGA, or anything else. It is using up the resources of a great American corporation in order to fight for a radical ideology most Americans despise because Disney's top management despises American culture. 

Obviously, nobody would have predicted this in the 90s or 00's, when Disney was riding high and was seen as quintessentially American. But then again nobody would have predicted that the entire medical establishment of the United States and the West would come out in favor of sterilizing and mutilating kids. 

The culture war is very real, and it is a fight to the finish. The cultural elite is on a mission to destroy America as we know it and replace it with a rainbow culture in which they rule supreme. 

Ironically, the vanguard of the proletariat--the people at the top of such revolutions--rarely survive its implementation. Ask Robespierre.