Framing the narrative

This undated image released by NBC shows anchor Lester Holt on the set of "NBC Nightly News with Lester Holt," in New York. (NBC News via AP)

The terrorist attacks on Israel temporarily broke The Narrative™ by exposing the evil Israel has been fighting for decades.

For much of the past few decades, the story being pushed out is that Israel’s cruel, dehumanizing occupation of Palestinian territories has been the cause of immense suffering, countless civilian deaths, and poor oppressed people cruelly suppressed by colonists without conscience.

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The Left-wing celebration of the torture, murder, rapes, and beheadings broke The Narrative™ and shocked the world. People had become almost inurred to the violence of Palestinians but had never quite understood that this violence is exactly what Western supporters of Palestine wanted to see more of.

This was a setback for the Palestinian cause and had to be countered.

The only way to counter that was to create a counter-narrative that Israel is to blame for everything, and our MSM is on the job. Look at how NBC frames the story of Israel’s war to root out Hamas from Gaza:

As Hamas rockets slam into Israel and Jewish hostages kidnapped from their homes and a concert remains in Gaza, NBC’s version of the story is that Israel is killing defenseless children.

That these civilians are themselves being held captive in a war zone by Hamas isn’t the story; that Hamas uses civilians, both Israeli and Palestinians, as human shields isn’t the story.

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No, it is Israel’s cruelty caused by its desire to impose “collective punishment.”

This is such a grotesque misrepresentation of the truth that it has to be intentional. One doesn’t even have to watch the video to see the framing. It is all in the lede.

Defenseless children. Humanitarian crisis.

That the UN–one of the more viciously anti-Israel organizations in the “civilized world,” is used as an authority is almost a joke, except that many Americans are inclined to take their word due to the seeming objectivity of the organization. Most people have no idea of how deeply embedded Israel’s enemies are in the “Human Rights” and “Refugee relief” bureaucracies of the UN.

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As more than one person has pointed out, the fact that after a week of bombing, Hamas is still able to hurl thousands of rockets at Israel (Tel Aviv has just come under a massive rocket attack) demonstrates that Israel has tried mightily to avoid civilian casualties, allowing Hamas to attack from civilian areas rather than target those neighborhoods). This is the Western way of war, which is still inevitably cruel, but unintentionally so.

Hamas targets civilians; Israel does not. Hamas is the aggressor; Israel is defending itself.

The MSM is doing its best to recapture the propaganda high ground, whinging about “proportionate response.” A proportionate response would be far more cruel. Israel needs to eliminate Hamas, not simply get a measure of revenge.

The MSM is fully on board with the anti-Israel, anti-Western agenda you see being pushed in academia–they are of the same mindset–but are far more schooled in how to push the agenda. Their job is pushing propaganda, after all.

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But the Narrative™ is the same.

Will the propaganda work? Perhaps. But the propaganda that works in the West is not the same bloodthirsty version that works in the Middle East, which undermines our media’s version. NBC, the BBC, and all the other Pravda journalists have to contend with Hamas undermining their own false narrative.

Livestreaming torture and murder doesn’t reinforce the false victimhood of Hamas in our softer culture, just as demonstrations featuring attacks on Jews don’t appeal to Westerners the way it does the Palestinians who cheered 9/11.

The MSM has an uphill task selling this cruelty. But then again, they own almost the entire media landscape.

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David Strom 5:20 PM | May 01, 2024
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