Beer industry "in shock" from Bud Light boycott

(Bud Light via AP)

Good. The beer industry isn’t celebrating the victory of conservatives over Bud Light. They are peeing in their pants like a drunk who waited too long to go to the men’s room.


Nice image, right?

That is the word from an interview by Fox News of Beer Business Daily editor and publisher Harry Schuhmacher.

The entire beer industry is floored that Bud Light is still taking heat over its now-infamous promo with transgender influencer Dylan Mulvaney and the backlash has put rival beers in high demand, according to the publisher of prominent trade publication Beer Business Daily.

The whole industry is in shock. Even Bud’s competitors aren’t really dancing on the grave because they know it could have happened to them,” Beer Business Daily editor and publisher Harry Schuhmacher told Fox News Digital.

“This particular promotion just really struck a chord. It was just a bridge too far, apparently, for consumers… we’re in week six and it doesn’t look like it’s getting any better,” he continued. “In fact, the numbers just keep getting a little worse every week… down in the 25% area. And their competitors are up almost just as much, and that’s continuing through today.”

More sales are good and all, but all these companies know that they just dodged a bullet and that they are all in a terrible bind.


Do they keep promoting the Human Rights Campaign pro-trans agenda, meeting their ESG goals, or do they cater to their customers once again and risk the wrath of the WEF and the alphabet crowd?

That shouldn’t be a tough choice if they focus on their business interests, but jeopardizing their relationship with the Elite is a frightening prospect. Right now the people in the government have sided with the ESG crowd, and a lot of states actually have ESG goals in their state investment funds, and various subsidies and incentives may be at stake.

Corporate America assumed that average people would remain supine in the face of multiple insults and outrages.

Frankly, I was beginning to wonder myself. How far do these have to go before Americans react?

Well, now we know. There is indeed a limit to the number of crap sandwiches we are forced to eat.

Target is feeling the wrath as well, and they don’t like it at all. Not that they have understood the message. In an email to their employees they lamented the backlash against the company for their efforts to trans the kids, but then reminded them that Thursday was George Floyd day. No word yet whether the celebration included a care package of meth and fentanyl.

Maybe you have to visit their “Take Care Hub” to get those bonuses.


George Floyd was never a hero. His death was a tragedy and clearly Derek Chauvin should have exhibited more care in subduing him, but Floyd contributed to his own death by his actions, including ingesting fentanyl and meth in order to avoid being caught by the police with them. He wasn’t strangled; he had a heart attack.

The consequences of the deification of Floyd have been devastating for the country. The outbreak of hostility to the police has led to hundreds of deaths and a general lawlessness, and of course the riots themselves were horrific.

Target appears to approve and endorse that deification.

Conservatives have woken up to the fact that we, too, have power in the marketplace and need not take the insults and lectures lying down. We can’t boycott every company all the time, but we can, as we learned, put them “in shock.”

Shock treatment is exactly what they need, and the people who can deliver the “sanity affirming care” are average Americans who are fed up.


Exxecutives don’t get bonuses for crashing sales and stock prices, and the value of those options they hold are dependent upon stock prices. They feel the pain when the customers walk away.

It would be a mistake to forgive and forget, and not just or especially because these companies richly deserve their comeuppance.

Every other corporation is fearing that they are next, and by maximizing the pain that Target and Bud Light feel (and soon The North Face, I bet) we can remind other companies that they could be next.

Ordinary Americans outnumber the alphabet mob. If these companies have to choose between them and us, I have a decent idea of whose side they will eventually choose.

You have power. Use it.

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