Women's brands flock to trans spokesmen

Makeup companies, feminine hygiene companies, and clothing companies have all concluded that men are better than women at selling their products.

It really is true that men are superior to women. Right Beege? (Ducks for cover).

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Dylan Mulvaney is the big winner in all this, thanks in part to his being Joe Biden’s favorite “girl.”

Nobody knows exactly how much he makes, but the total is in the 7 or 8 figures for his income in the next couple of years.

The latest women’s-oriented brand to jump on the trans bandwagon is Kate Spade, a women’s clothing company. Not being a woman I haven’t a clue who they are or what they sell, but apparently, the transgender business clothing market is booming so they needed Dylan to hawk their products.

He does it in his trademark meth-infused style.

Kate Spade has joined Ulta, which is all-in on trans spokespeople, as would make sense in a way. Given how much makeup the average transgender “woman” uses it could be a lucrative market.

L’Oreal ran into some trouble with their own transgender spokesperson, who got into trouble by attacking White people as a bunch of racists. Kinda surprising, if you think about it. That is what every Lefty says all the time. I bet they did it because they are actually a bunch of transphobes.

Contrary to the propaganda you keep hearing, no group in America is as affirmed so loudly and constantly as transgender ideologists. You can even find places that will hook branks up with transgender influencers to spread brand awareness. Most of them are not as high profile as Mulvaney, and few are as into broadcasting to the world their sponsorship, but there is a lot of narrowcasting out there.

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The narrowcasting makes sense. Targeting a potential customer base is just smart business, if at times a bit creepy to those not in the group. But if there is one thing you can be sure of with trans customers it’s that they are very unlikely to have children to drain their wallets. Chances are they use makeup, are style conscious in their own way, and are obsessed with projecting femininity.

Public virtue signaling makes less sense. If your main target audience is women, why advertise to them by hiring cosplaying men?

I guess the market will answer that question for us, as it has to an extent with Disney. They paid a very high price indeed for wandering into the gender wars, although they haven’t completely pulled back yet.

It’s ironic to me that just a few years ago many of the baddies from The Hunger Games were dressing like drag queens, and now that same look is all the rage.

Of course, The Hunger Games was a dystopian fantasy world. And ours is looking to become one quickly.

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John Stossel 8:30 AM | October 12, 2024
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