Video: The Georgia Bulldogs' "excessive celebration"

Here’s the back story: Georgia tends to lose to Florida. They hate Florida and they hate losing, and they usually get to experience both at the same time every year.

With the season more or less on the line Saturday, stoic Georgia coach Mark Richt decided to shake things up.

“I told the team two weeks ago that I was going to create enthusiasm, whether they liked it or not,” he said. “If they didn’t get a celebration penalty after our first touchdown, all of them would be doing early morning runs.”

So what did the Bulldogs do when they scored first on Florida, late in the first quarter?

Georgia went on to win, 42-30, and vault to #10 in the rankings.