For generations, American parents have taught their children the entrepreneurial spirit by helping them open front-yard lemonade stands. Sometimes even stocked with homemade cookies.
Don’t know about you, but my car has to stop at every one of them. Inevitably, they can’t change a $5, so we just have to leave it.
But there’s a problem, a big problem. In 36 of the 50 states, these innocent little kids’ projects are illegal by municipal code. No license to sell. No permit. Whatever. Some grumpy neighbors, who can’t remember being young, have even complained to authorities.
Texas Gov. Greg Abbott just signed a law overriding such rules in his state and letting local police pay attention to real law-breaking. But Texas was only the 14th state to okay kids’ lemonade stands.
Cue familiar ‘Ride to the Rescue’ music: This summer, however, America’s really small business people all over the country have a savior. Country Time Lemonade, owned by KraftHeinz, will pay kids’ permit fees or fines.
Yeh, sure, it’s a great PR move. But it also helps a lot of parents who these days too often feel besieged by governments and society making their kids’ upbringing more difficult than it need be or already is. @CountryTime issued a statement:
Lemonade stands help kids build strong work habits, have fun, and become young entrepreneurs. The reality is, they are being shut down because of old, arcane and very real permit laws.
But not only is the drink maker helping youngsters get legal, it’s launched a website to show which states recognize lemonade stands as legal and developed helpful advice on how citizens can go about changing the laws and codes in their town and state through a website called Legal-ade. Get it?
Americans never feel hesitant to criticize big business. Are you watching the Democratic primary debates? Perhaps rewarding a company can accomplish a little more.
Who knows, maybe some grateful Moms and Dads and grandparents and just plain nice people will purchase a bottle or two of Country Time Lemonade as a kind of thank you.