New research has found that attending live-music concerts can help you live longer, happier lives.

In an amazing coincidence, the research was sponsored by O2, one of the largest owners of live-concert venues in Britain.

The research was conducted by Patrick Fagan, an associate lecturer at London’s Goldsmith University.

He reported testing British participants’ heart rates and other biometric measurements while they performed a variety of pleasant activities including yoga, walking dogs and attending music concerts.

According to Fagan, just 20 minutes attendance at a live concert “can lead to a 21 percent increase in a feeling of well-being.”

With the precision and confidence that comes from the knowledge that no one else is counting, Fagan also said concert-goers displayed “an increase of 25 percent in feelings of self-worth and closeness to others and a 75 percent increase in mental stimulation.”

Additionally, Fagan reported surveying a range of other international research on the positive effects of music on health and came up with a recommended dosage of live-music concerts for enhanced longevity:

“Combining all of our findings with O2’s research,” he wrote, “we arrive at a prescription of a gig (every two weeks) could pave the way for almost a decade more years of life.” The line forms over here.

As it happens, that’s great news also for the financial well-being of O2.