Ah, Berkeley, California. Is there nothing in the realm of Big Brother nanny stateism that doesn’t pop up there? While other cities struggle to deal with riots, rising violent crime rates and the plague, the City Council in Berkeley was busy tackling more serious problems. In this case, it was the scourge of grocery stores selling candy and other “impulse purchase” snacks at the checkout line. But fear not, citizens. Help is on the way. All stores over a specific size will, starting next spring, be banned from having such displays. Don’t you just feel healthier already? (NY Post)
A California city is saying goodbye to impulse snacks.
Beginning in March 2021, Berkeley, California, will become the first US city to ban the sale of unhealthy food from supermarket checkout areas.
That liberal Bay Area city council unanimously voted Tuesday night that, starting next year, grocery stores larger than 2,500 square feet will be required to sell not the typical selection of junk food but 25 square feet of healthy items within the three-foot radius of the register.
The “healthy checkout” ordinance defines healthy as items containing five or less grams of added sugar and less than 250 milligrams of sodium per serving, according to ABC 7.
Impulse purchase marketing (as it’s known) has been with us for a long time. In fact, anyone who studies the marketing research that goes into designing the layout of stores is very familiar with that trick, along with many others. For example, you may have noticed that in most stores you visit, there is generally a beer display set up in or next to the aisle where you find diapers. Why? Because sales reports have consistently shown that people purchasing diapers also buy beer far more often than one might expect.