Whether or not you were aware of it, the cash-strapped United States Postal Service has a program where you can custom order your own stamps that you design, provided you are willing to pay an additional fee. Or, more correctly, I should say they used to have a program where you could do that. Unfortunately, they canceled it this year. The reason for ending the profitable program is up for debate. For their part, the Post Office is saying that the revenue from the program was “insignificant.” But more curious is the claim that the program had become an “unacceptable risk” to the Postal Service’s brand.
How is that a risk to their brand? The Free Beacon dug into that question and found that people had begun ordering stamps with “religious themes” and that was apparently a bridge too far.
The United States Postal Service pulled the plug on a profitable custom stamp program rather than let Americans use religious imagery.
The cash-strapped agency generated millions of dollars by allowing customers to design their own stamps before eliminating the program in June. Jeremy Dys, special counsel at nonprofit religious freedom law firm First Liberty, said the decision came shortly after several people attempted to create stamps featuring religious backdrops and imagery. Dys criticized USPS—which requested $75 billion from taxpayers in April—for leaving money on the table.
“Rather than permit anything that might be religious to appear on a custom stamp that you would pay for and then give money to the U.S. Postal Service through a revenue stream, they decided to walk away from multimillion-dollars’ worth of custom stamp programs,” Dys told the Washington Free Beacon.