Have you checked out one of those Amazon Go stores yet? They launched in early 2018 and have been slowing spreading around the country. (You probably need to live near a large city to do so. There isn’t one within five hours of my home, so I haven’t tested the system personally.) I always found a bit of irony in the idea that the company that’s arguably done more to drive brick and mortar stores out of business than anyone else is dumping massive amounts of money into opening brick and mortar stores.
The big hook in marketing this concept is that there are no cashiers at the Amazon Go stores. You walk in, open an app on your phone, swipe the screen above a scanner, grab whatever you want and leave. The system tracks your every move, cameras see which items you pick up (or put down) and your Amazon account is billed after you leave. Yeah… that’s not creepy at all. But is this really a good way to run a business? I’ll get to that in a moment.
In any event, Amazon must be happy with the results so far. They’ve just announced that they are expanding the number of store locations massively over the next couple of years. (The Verge)