Of course not. Government has ways of dealing with monopolistic behavior, especially when that power has been gained by competition-destroying acquisitions and predatory pricing behavior. Any executive branch that truly desired to break up global monopolies would have plenty of legal options available to them.
So what are they? To be honest, I’m not exactly sure. I tried to Google it but just kept getting travel prices from Google’s recently purchased ticket-pricing agency. [rimshot] However, the Washington Post’s Rachel Lerman seems convinced that the moment is nigh for Google, and perhaps the other tech giants as well. That is, if it isn’t too late already:
Google critics and rivals have long warned the search engine is threatening countless industries from shopping to travel by consistently pointing people to its own products and services on the biggest search platform on the Web. And those competing against Google to win over consumers say that the search engine forces them to pay their biggest rival in advertising dollars just to show up.
Google’s dominance in search has drawn more regulatory scrutiny and criticism from rivals and lawmakers in recent months, something that is expected to culminate in the Department of Justice filing an antitrust suit against the company in the coming weeks. Lawmakers are also preparing new legislation to rein in tech’s power, following the publication last week of a congressional investigation that found Google engaged in anticompetitive tactics.
The case by the Justice Department would be its biggest swing yet to rein in the power of tech giants in decades, and the stakes couldn’t be higher. But some who warned the government a decade ago say it may be too late.
Google “is a monopoly, without question,” Barry Diller, chairman of Expedia and IAC, said in an interview. Google has been great for consumers, Diller said, but it increasingly restricts competitors by making it more expensive to compete in online advertising. Expedia and IAC sites are pushed down the page in favor of Google’s own services, he said.
“Google is essentially competing with our services while taking our money,” he said. “I don’t want the person I’m spending billions of dollars with to compete directly against me.”