Congratulations, everyone! During the holidays you certainly avoided the film that became one of the worst movie releases of all time.
As Hollywood is gearing up to celebrate itself during the awards season it is coming off of one of the more lucrative segments of the calendar. The recent stretch sees a combination of massive blockbusters as well as the more artistic efforts hoping to become trophy-worthy. But something occurred when one release managed to avoid being added to either category. History was made, but not the kind any studio wants attaching to its brand.
So far this winter ‘’Frozen 2’’ has already netted over $1.2 billion globally, the last entry in the Star Wars saga is doing brisk business, and the latest ‘’Jumanji’’ is proving to be a hit. Lost in the mix of all of this exists a misbegotten animated attempt to generate blockbuster status for a film that redefined the idea of product placement. In the first weeks of December there is traditionally a lull with new releases, as few studios want to compete with a Thanksgiving-timed blockbuster, nor those coming out around the Christmas holiday. It was in this pocket of the schedule that ‘’Playmobil: The Movie’’ was released.