This’ll go up on the air tomorrow to coincide with The One’s visit to NH to promote his jobs bill. It’s virtually indistinguishable from a general election ad, which fits with Romney’s strategy of positioning himself as the inevitable nominee by concentrating his attacks on Obama. I say “virtually,” though, because there is a telling difference here: In the voiceover, he attacks ObamaCare before talking about jobs. That makes sense in the primary, especially given his vulnerability among conservatives, but not so much next year.

If your eyes pop upon hearing Obama say, “If we keep talking about the economy, we’re going to lose,” you’re not alone. Mine did too. But there’s a smidge of context missing from the quote:

(The Romney campaign provided Obama’s full quote in a press release accompanying the ad: “Senator McCain’s campaign actually said, and I quote, if we keep talking about the economy, we’re going to lose.” It’s a reference to an anonymous quote by a McCain adviser that appeared in an Oct. 2008 New York Daily News article.)

Can it really be called out of context if it applies perfectly to O’s predicament?