Mind you, this is a guy who beat Hannity — a show that airs in primetime — in both total viewers and the demo last Friday at 5 p.m. Every last one of these advertisers is simply biding their time, wondering how long they have to wait until nutroots wrath is appeased and they can start advertising on Beck’s show again. I give it six months. Less if Greta gets dumped and GB ends up moved to 10 p.m.
Twenty companies have pulled their ads from Beck’s show in just the last two weeks. The moves come after the Fox News host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends. Previous companies who pulled their ads include ConAgra, GEICO, Lawyers.com, Men’s Wearhouse, Procter & Gamble, Progressive Insurance, RadioShack, Roche, SC Johnson, Sanofi-Aventis, Sargento, and State Farm Insurance.
“We are heartened to see so many corporate citizens step up in support of our campaign against Glenn Beck,” said James Rucker, executive director of ColorOfChange.org. “Their action sends a clear a message to Glenn Beck: Broadcasters shouldn’t abuse the privilege they enjoy by spewing dangerous and racially charged hate language over the air. No matter their political affiliation, hate language doesn’t belong in our national dialogue.”
“Walmart [sic] today confirmed the retailer pulled ads from the Glenn Beck show on August 3rd,” said David Tovar, a spokesperson for Wal-Mart, in an email to ColorOfChange.org.
“While advertising on Fox is part of our communication plan, we had not requested time on Glenn Beck’s show specifically,” said Carolyn Castel, Vice President of Corporate Communications for CVS Caremark, in an email to ColorOfChange.org. “We have instructed our advertising agency to inform Fox to ensure Glenn Beck’s program is not part of our advertising plan.”
Right. Doubtless, like so many other Glenn Beck advertisers, the ad revenue will simply be redirected to other Fox News programs. Some boycott. Let’s vote on it.