Video: If men were treated like women in the workplace, featuring Carly Fiorina

Reminds me of those ESPN ads where a star athlete wanders the halls of network HQ in Bristol, although this is more than just a promo. It’s a smart play by BuzzFeed, which has enough reach with young adults that it could probably get any candidate it wants (Hillary included, eventually) to do a cutesy made-for-viral video like this — especially Republicans like Fiorina who are on the polling bubble for the first GOP debate on August 6th and will happily take some free online media exposure right now.

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The clip’s unlikely to move her numbers, but who knows? The difference between making the debate and missing it could be a tenth of a percent. If the video gets passed around enough on Facebook and Twitter — and there’s no site more likely to ensure that than BuzzFeed — and then re-aired on Fox News, it might get undecided GOPers to pay closer attention to Fiorina during the last few weeks before the debate. At a minimum, it’ll earn her some praise as a candidate who’s media-savvy and has a sense of humor; put that together with the point of the clip, that women are treated differently than men, and that’s a bunch of extra pressure on Fox and the RNC to make sure she’s included in the debate.

I’m curious now to see what a jokey yet pointed BuzzFeed take flattering one of Rick Santorum’s core concerns would be. “Thirty-seven reasons why you shouldn’t let Planned Parenthood tear your baby’s head off and sell it to a lab”?

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