Official Chick-fil-A statement: Yesterday was "unprecedented"

Last night’s question answered: Yep, they’re formally acknowledging Appreciation Day.

We are very grateful and humbled by the incredible turnout of loyal Chick-fil-A customers on August 1 at Chick-fil-A restaurants around the country. Chick-fil-A Appreciation Day was not a company promotion; it was initiated by others.

We congratulate local Chick-fil-A Owner/Operators and their team members for striving to serve each and every customer with genuine hospitality.

While we don’t release exact sales numbers, it was an unprecedented day.

The Chick-fil-A culture and 66-year-old service tradition in our restaurants is to treat every person with honor, dignity and respect – regardless of their belief, race, creed, sexual orientation or gender.

Our goal is simple: to serve great food, provide genuine hospitality and have a positive influence on all who come in contact with Chick-fil-A.

That’s from Steve Robinson, executive VP of marketing. An earlier version of this statement apparently described it as a “record-setting day,” which jibes with what Dan Cathy told Rick Warren yesterday. Not sure why the language would have changed; probably their PR guys just preferred “unprecedented” for stylistic reasons, since it better captures the atmosphere of the event. “Record-setting” is cold and bottom line. “Unprecedented” speaks to the spirit of the enthusiasm.

Either way, here’s what a friend received when she went to CFA today:

The only loser yesterday, besides many thousands of chickens, was this guy, who decided he not only needed to lecture a Chick-fil-A drive-through attendant, he had to record it too. That turned out to be a bad idea; as of this afternoon, he’s part of the 8.2 percent. Click the image to watch.