More specifically: This isn’t an ad about how awesome the burgers are, with a gay protagonist singing the praises of Le Big Mac. That wouldn’t be a “gay-themed ad” so much as a “food-themed ad” with a gay pitchman. This is a true gay-themed ad, with the product almost wholly incidental to young Jacques experiencing l’amour fou with a guy while papa blathers on ironically about being a ladies’ man. Why’d McDonald’s do it? Er … no one seems to know. Apparently there was no anti-gay incident at McD’s over there that they’re trying to atone for. The obvious explanation is “controversy for controversy’s sake,” but I can’t believe French viewers will bat an eye. Maybe they hired a director who fancies himself an aspiring Godard and he simply decided to indulge his inner auteur, burgers be damned? All theories welcome!
Actually, maybe the “controversy” theory does make sense. Below you’ll find O’Reilly making an offhand comparison to Al Qaeda, which was enough to provide Media Matters with hours of content. It’s great when everyone wins, my friends.