Doubling down: Second Tim Tebow pro-life ad now set to run during Super Bowl

Alternate headline: “White House Super Bowl party now to feature two awkward moments.”

The evangelical group that bought ad time in the CBS game telecast will announce today that it has bought time in the pregame show to air a second ad four times

The new ad also features star quarterback Tim Tebow and his mother, Pam. It was filmed in Orlando last month at the same time as the group’s controversial — though yet unseen — in-game ad…

The ad is “an open discussion on the sanctity of human life — not just the issue of abortion,” Daly says. It was made for less than $100,000 with “a bit of humor in it — in fitting with the Super Bowl theme.”…

He coaxed CBS to ease the game’s unwritten ban on advocacy ads. CBS says it’s adjusting to a changing society. “We have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms,” spokeswoman Shannon Jacobs says.

When I first glanced at the headline, I thought it might be a rebuttal to that dopey Planned Parenthood spot but the fact that it was filmed last month eliminates that. Two questions, then. One: Isn’t running the first spot four times during the 17-hour pre-game show or whatever going to dilute the impact of the second, presumably more important spot during the game? By the time the latter finally rolls, it’ll look so familiar that people might simply turn the channel. Two: Given all the hype and the premium on creativity for SB spots, shouldn’t we expect some company to try to leverage the buzz by running a parody ad? I’m imagining a quarterback scrambling out of the pocket while large, angry feminists try to chase him down for the sack. Don’t let me down, GoDaddy!

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David Strom 6:01 AM on June 06, 2023