Just the sort of smart, sober gesture we need to convince Americans of the party’s new seriousness of purpose. Even Michael Steele — Michael Steele — sees the publicity trainwreck a-comin’, although he’s powerless to stop it.

Oh well. The base will love it, and that’s all that matters.

A member of the Republican National Committee told me Tuesday that when the RNC meets in an extraordinary special session next week, it will approve a resolution rebranding Democrats as the “Democrat Socialist Party.”

When I asked if such a resolution would force RNC Chairman Michael Steele to use that label when talking about Democrats in all his speeches and press releases, the RNC member replied: “Who cares?”…

Steele wrote a memo last month opposing the resolution. Steele said that while he believes Democrats “are indeed marching America toward European-style socialism,” he also said in a (rare) flash of insight that officially referring to them as the Democrat Socialist Party “will accomplish little than to give the media and our opponents the opportunity to mischaracterize Republicans.”

More than anything, this reeks of impotence, operating almost as a concession that the right’s argument on the merits that the left is evolving towards socialism isn’t working to shift public opinion. So now they’re going to up the ante by trying the hard sell: Just repeat “socialism” as much as possible to try to drive it into people’s skulls, never minding the fact that that term’s already lost some of its taboo and might well lose more as it goes further mainstream. Or at least, I hope that’s the GOP strategy here. The alternative, that they’re simply sticking their fingers in their ears and repeating “socialist” over and over out of spite like a five-year-old, is too depressing to contemplate. What’s next, a formal resolution declaring french fries “freedom fries” in the Republican Party henceforth and forevermore?