“Us” meaning the GOP, of course. I appreciate his willingness to beat himself up in the name of regaining the public’s trust, but, er, is the man of Steele being perhaps a bit too self-deprecating here? Even Beck’s taken aback by the brutal candor of it (but in a good way!).

Exit question: Why’s Beck yelling at him about “marketing”? What else can Steele do except sell the message? If you want to complain to someone about living the principles, call Arlen Specter.