The good news: They exceeded their fundraising target by 2,700 percent. The bad news: They totally wussed out by tossing “probably” in the slogan. The worst news: They couldn’t think of anything better to do with £135,000 than buy dopey ads on the side of a bus.

I’m losing faith. Or non-faith, rather.

Organisers of the four-week campaign said they had included the word “probably” because they did not want to be dogmatic in the way that so many religious leaders are…

In London they will coincide with a poster campaign on the London Underground with statements such as Emily Dickinson’s: “That it will never come again is what makes life so sweet,” and Albert Einstein’s: “I do not beieve in a personal God and have never denied this but have expressed it clearly.”

Many Christian groups and churches welcomed the campaign for putting God into such a prominent position in the public eye.

Paul Woolley, director of the religious think tank Director of Theos, said: “We think that the campaign is a great way to get people thinking about God. The posters will encourage people to consider the most important question we will ever face in our lives…

Mike Elms, a Fellow of The Marketing Society and former Chief Executive of ad agency Ogilvy and Mather, said that the campaign could play a role in the revival of Christianity.

I’ll have to remember that excuse the next time commenters start whining about atheism posts on the site. Here’s a clip of the campaign’s organizer from the Beeb last month; consider P.J. O’Rourke’s theory vindicated once again. Exit question: Bigger waste of time and mental energy — this, or the dreaded atheist symbol?