No proof that it’s a genuine KC spot, but HuffPo thinks it is and so do I. A hoaxster presumably would have targeted a brand that’s more famous for its footwear, like Nike. The “just do it” joke writes itself.

Assuming it’s real, I think it’s shrewd. The upside is free publicity from the vid going viral and maybe ending up the target of an O’Reilly rant or two; the downside is the risk of a conservative boycott, but we’ve always been paper tigers when it comes to that and a spot this tepid isn’t going to spur us into action. Given the huge nutroots contingent online generally and on YouTube in particular, I’m actually surprised we haven’t seen more (lightly) political ads aimed at them. Maybe marketers didn’t know how much gold was in them thar blue hills until The One mined them for a few hundred million? They know now.

Exit question: The KC ad department couldn’t come up with anything more witty or pointed than this?

Update: No sooner do I hit “publish” than Copyranter forwards this along. Better than KC’s.