Absolut Aztlan

I’m tempted to pronounce this an April Fool’s prank, but if it’s a hoax, it’s an awfully elaborate one. Is revanchist irredentism the new thing in advertising now? Dare I ask what kind of ads they’re running in the West Bank? Or, gulp, Berlin?

Exit question: Who’s up for a boycott? I prefer whiskey anyway.

Update: Patrick Ishmael fights fire with fire.