The Mouse House just got a painful reminder of the year that was, courtesy of Deadline.
The venerable entertainment news site, which typically tries to defend Hollywood, pulled no punches in crushing the numbers this week. The article in question, “Disney Detonates Four Bombs In Deadline’s 2023 Most Valuable Blockbuster Tournament,” says it all.
The numbers scream it even louder.
We've seen some of these numbers before, but perhaps not in the aggregate. What I see in these is not so much a lack of audience response, but the outrageous spending on these genre films. The Marvels sold $46M in tickets its first weekend, after all, and probably still ended up $200-300 million in the red after distribution and advertising costs. That's not really an audience issue, but a management issue regarding budgets and spending discipline.
The real lesson here is stop making CGI-fest comic-book movies that cost a fortune, and focus on better and original story telling.
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