Others have pointed to the fact that football — for all its preaching — isn’t the only sport taking a ratings hit. Look at ratings for golf, the least woke sport of them all, and you will see the same sort of declining interest.
But people who crunch the sports-marketing numbers say there is evidence to suggest mixing woke-ism with football doesn’t fly with many fans.
The Morning Consult, a marketing data company, surveyed 2,200 adults on their sports viewership during the pandemic that coincided with the nationwide protests over the Floyd killing, the reaction of sports leagues through ads, and outright support of movements such as Black Lives Matter.
“Of that group, 615 [28 percent] said they were watching less frequently than before the pandemic,” said Kara Gelber, the communications director for the Morning Consult, in an e-mail. “We then offered respondents a blank space to provide the primary reason they are watching sports less frequently; 17 percent cited politics, social justice or general contempt for athletes.”