Meghan Markle and Prince Harry will be moving forward in their new life without a valuable part of their brand, with the Queen and other senior Palace officials reportedly agreeing the couple will no longer be able to keep the word “royal” as a part of their brand.

According to the Daily Mail, the two had hoped to leverage “Sussex Royal” into not just a new website but a “global trademark for a range of items and activities, including clothing, stationery, books and teaching materials” and a new charitable organization with the name. The pair began using the term in early 2019 after their branch-off from Prince William and Kate Middleton’s household, Kensington Royal.