Trump won’t hang around by proxy, in a next generation of opportunists with his surname or agenda. That would negate the whole point of his pivot into politics. It wasn’t to promote ideas; it was to promote himself. Health permitting, he’ll move heaven and earth to maintain his omnipresence in American life, by which I mean he’ll be as outrageous as he must to stay in the news. And we in the media will confront a decision: Give him what he wants, or let go of him and all the eyeballs he draws?
Even if we let go, there’s the strong possibility, as Coppins noted, that he’ll establish his own media enterprise, with a network where the news really is fake, adulation doesn’t hinge on nuisances like the ballot box and Sean Hannity isn’t the model for Trump veneration. He’s the baseline.
From that coddled perch Trump can take out his big black Sharpie and write higher vote counts over his actual, official ones. He can draw horns on John Bolton and a halo over William Barr. He can sketch a second White House adjacent to the first one but taller, with gold trim.