Issues like drugs, gun control, bullying and body image have all been addressed in recent years in the fine print of obituaries that went viral. The human toll adds a potent jolt to the message.

That wasn’t the Blacks’ plan, but it was the effect. Vermont legislators have fielded calls from constituents about the obituary and its call for a gun purchase waiting period since its publication, NBC 5 has reported.

“None of this was our intention,” Alyssa Black told the Free Press. “We were just trying to reach people like us.”