“Lucky for you, there’s nothing to do here,” is the headline on one print advertisement that displays a smiling band of partygoers, floating down a Sand Hills stream in livestock tanks in the Nebraska-invented sport of “tanking.”

“Famous for our flat, boring landscape,” proclaims another ad, which shows a couple leaping between rock formations in northwest Nebraska’s Toadstool Geologic Park.

Another ad, which was popular with focus groups in Minneapolis, Kansas City and Denver, was titled “Festivals for everything from mud to testicles.” The latter refers to a Father’s Day weekend Testicle Festival, at the Round the Bend Steakhouse east of Ashland, that features deep-fried sheep and beef testicles.