The problem is that Venezuelan companies are being forced to sell at prices far below cost just as employee salaries are increasing 60 times, Uzcategui said.

What’s more, the regime has banned stores from increasing their prices to cover the salary increases, arguing that it is not necessary.

If they do increase prices, store owners or managers can end up in prison, Uzcategui said.

“We have inspections, and they force us to sell at last month’s prices,” she said. “That takes money away from the business because of the hyperinflation, when you can’t even sell at yesterday’s prices because you lose money.”