Survey: Nothing is less appealing that vegan food

A new survey from Morning Consult has suggested that a sizeable proportion of people are not on board with the vegan revolution.

Just as terms such as ‘diet’ and ‘sugar-free’ often put people off of buying certain groceries, the word ‘vegan’ on packaging was the most likely to make the product less appealing, the survey found. That and other terms in the survey were charted below by Statista.

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A chart created by Statista showing the terms that make groceries less appealing according to a Morning Consult survey. Statista (with data from Morning Consult)

Morning Consult came to the findings through a poll of 2,201 random adults in the U.S. and gave their survey a margin of error of around 2 percent either way. The poll was conducted between May 7 and 11.

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