Ratings immediately jumped by 10 percent during the week Kelly interviewed Halperin and Weinstein accusers, making it the shows best-rated week.
Kelly’s hour of “Today” has maintained the boost and has drawn an average of 2.296 million viewers through most of November, still “historically low” compared to past Novembers, according to the Wrap.
Despite the shift in content, the show’s executive producer, Jackie Levin, said it was keeping with the show’s original goals.
“Our goal from the beginning was to present a smart, informative program that would uplift, inspire, and empower,” she told Variety in a statement. “Sexual harassment in not only dominating headlines, but is pervasive, affecting nearly half of women in the workplace, according to recent pills. Given it’s a topic that Megyn also feels very strongly about, it’s been a natural fit for her to cover in a way that has hopefully helped empower viewers.”