The study was composed of three major tests given to students on campus. Male and female students were asked to rate photos of men according to attractiveness, confidence, and dominance. Some of the photos also digitally removed hair from some of the pictures to show the same person with and without their locks.
According to the researchers, the bald men won out in all three categories. The study also says men who willingly ditch their hair are perceived as more appealing because they’ve gone against the traditional norms associated with hair and vitality.