To gauge Ritchie’s chances in a hypothetical general election matchup, Delta Analytica conducted a poll from July 14-18 of 668 Michigan residents. Of respondents who stated a preference between Debbie Stabenow and Robert Ritchie, 54% stated they would vote for Ritchie while 46% said they would vote for Debbie Stabenow. These results could indicate that Ritchie is a popular figure in Michigan, Debbie Stabenow is unpopular, or some combination of concurrent trends. The relatively large, 44%, number of undecided respondents may be due to the early stages of the campaign.

Michigan, once part of the Democrats vaunted “Blue Wall” is suddenly a battleground where Democrats and Republicans are now fighting for blue collar voters. This became a central theme during the 2016 election season, where Donald Trump won over the white working class vote. The question now is whether that support will rub off onto other Republicans candidates in the 2018 midterm elections. Robert Ritchie looks to capitalize on this fervor and promote his brand with song lyrics that appeal to these same Michigan voters, despite never having held any political office.