Faced with ever-increasing sources of information, Americans also are more likely to rely on news that is up-to-date, concise and cites expert sources or documents, according to a study by the Media Insight Project, a partnership of The Associated Press-NORC Center for Public Affairs Research and the American Press Institute.
They want to be able to navigate the news app or website easily and quickly, without having to wade through intrusive or annoying ads.
“The skill set that journalists have to master is bigger,” said Tom Rosenstiel, executive director of the American Press Institute. That’s because the expectations of news consumers have increased.
The poll shows that accuracy clearly is the most important component of trust.