Here’s the thing, Mitt. If you really, really want to run for president again, no one should discourage you. It’s your time and probably a lot of your own money, and you can do what you want with it. And truth be told, we’ve elected plenty of presidents who had longer odds and less skill than you.
But the real problem in 2012 was that you seemed to be borrowing the party rather than steering it, running to have the job you’ve always coveted rather than to do anything specific with it. I’ve referred to you previously as “the least known and least knowable nominee in modern history,” and I think that was the plan.
So if you’re going to run one last campaign, at least run with a discernible worldview and some genuine ideas. If you’re going to become a three-time loser, you might as well lose for some principle other than caution.