A set of gifts in each verse of the song would set you back $27,673 in stores, an increase of less than $300 ? or 1 percent ? from last year. But shoppers turning to the Internet would see a bigger bump of about 8 percent over last year’s online prices, bringing the set of gifts in each verse to $42,959. Buyers looking to purchase all the items each time they were mentioned in the song ? 364 that is ? would spend $116,273, a modest 1.4 percent increase from a year ago.
PNC’s sources for the Christmas Price Index include retailers, the National Aviary in Pittsburgh, Philadelphia-based PHILADANCO and the Pennsylvania Ballet Company.