It doesn’t seem to matter much that the political track record of this GOP consultancy-industrial complex is execrable. Targeted Victory, LLC—which was co-founded by Michael Beach, the “national victory director” for the Republican Party during the 2008 campaign—played a key role in the development of “Project ORCA,” the now infamous Romney technology effort to win in 2012. It failed spectacularly. The manager of that effort for Targeted Victory was Tony Feather, who is now the “F” in FLS Connect, a powerhouse Republican consulting firm that handles much of the GOP’s voter contact. The “L” in FLS is Jeff Larson, who had been chief of staff for the Republican National Committee. FLS Connect also, at one time, employed Rich Beeson, who also worked at the RNC and went on to become Mitt Romney’s political director.

Understanding the incestuous ties between Republican consultants—the unending referrals of business between these friendly and insular consultant cliques—and the group think they promote is vital to comprehending the Republican predicament in 2014. Many of the groups that profited from Mitt Romney’s loss in 2012 are now helping Republicans in 2014. Ron Bonjean, who worked for former establishment Republican leaders like Dennis Hastert and Trent Lott and is also a partner at a bipartisan firm, Singer Bonjean Strategies, in September took up an independent position with the NRSC. (The “Singer” in that firm, by the way, would be one Phil Singer, who worked for Chuck Schumer and served as the Democratic Senatorial Campaign Committee’s communications director in 2006.)

The coveting of power for the sake of power and consultant-led group think have misdirected the GOP to strategic blunder after blunder.