Welcome to 21st century micro-targeting – the ability to collect and crunch vast amounts of data on virtually every American and use that data to shape how people shop, eat, work, worship, play, and, of course, vote. What data-miners know about you is mind-boggling – if not at least a little bit frightening.
In politics, over the last decade, the Republican Party virtually ceded a technological monopoly to Democrats, foolishly blinding the GOP to tens of millions of potential voters. Until now.
A review of the RNC’s targeting operation (including a preelection sample of specific projections) suggests to me that the GOP has made significant advances on targeting and mobilizing voters. While the Democratic Party may still own the best ground game, GOP Chairman Reince Priebus has narrowed, if not closed, the tech gap.
A few Democrats saw this coming. “Our side has underestimated the GOP ground game,” Democratic pollster Celinda Lake told me Tuesday morning. “Their electorate doesn’t look like ours, so we don’t recognize or respect what they’re doing.”