Romney has quietly sought kingmaker status in the GOP’s fight for the Senate majority this fall and its quest to retake the White House in 2016. The effort at revival is fueling whispers about a third presidential run. But those closest to Romney suggest he’s more interested in shaping party politics by lending his name and record-breaking fundraising machine to what he considers the next generation of electable conservatives.

“I don’t think he’s ever been more popular than he is today,” said Spencer Zwick, who led a Romney campaign fundraising machine that raised more money than any Republican campaign in history.

Allies say Romney’s political brand has benefited from an ongoing leadership void in the Republican Party, “buyer’s remorse” from an electorate disappointed with President Barack Obama’s second term, and a positive response to a recent documentary film, “Mitt,” that shows his personal side. But the resurgence comes in stark contrast to Romney’s own prediction leading up to his loss to Obama just a year and a half ago…

“Our party in recent years unfortunately has snatched defeat from the jaws of victory by nominating poor candidates,” said former Romney aide Ryan Williams. “Gov. Romney has stepped up and helped good, electable conservatives win.”