“Think of it as a video version of her Facebook page,” the source said.

That said, Rogue is also expected to feature footage of Palin and her family in Alaska, much as the 2010 TLC reality series, “Sarah Palin’s Alaska,” did. (TLC’s parent company, Discovery Communications, is an investor in Tapp.)

It will also have advice and guidance from Palin, such as tips for parents and recipes. There are also tentative plans to have subscribers engage in regular video chats with Palin.