One key difference between COR and Obama’s digital strategy: it’s for sale. Possibly as soon as next month, Musser and Skatell envision a Netflix-like sharing arrangement in which campaigns pay a monthly fee for software that even an old-school political consultant can navigate.
“The Obama campaign built a death star for one campaign,” said Skatell, an online fundraising and social media guru who worked at the National Republican Senatorial Committee and the Republican Governors Association. “COR is a system built to work with multiple campaigns with different systems and budget limitations providing real-time data insights.”
The technology can help a campaign send e-mails that are tailored to a voter’s interests and past responses; rank supporters based on their fundraising ability and on-line influence; and track responses to e-mails and on-line attack ads. MGA’s investors and advisory board members include former Puerto Rico Gov. Luis Fortuno, former Florida Senate President Mike Haridopolos, Republican strategist Sara Fagen, Republican donor John Jordan and ex-Google executive Brandon Paine.
“It’s one of the smartest approaches I’ve seen in tying it all together,” said Paine, an advertising technology expert who now works at AppNexus.