The rifles are WiFi equipped to allow the shooter to record their shot and immediately send it to a tablet or smartphone to view and upload to social media sites.
Schauble told CNN Money this is the first technology of its kind, even within the military, and that his company is planning on selling 500 TrackingPoint rifles this year, mainly to clients who want to hunt big game from long ranges.
With the technology, the shooter “tags” a target using a red button on the trigger guard. After the tag is set, the shooter aims the gun and holds down the trigger. Once the tag and the crosshairs of the scope line up, the gun fires.
“There are a number of people who say the gun shoots itself,” Schauble said. “It doesn’t. The shooter is always in the loop.”