“We need to be asking for votes in the most powerful way possible, which is to have people asking for the vote who are comfortable and look like and sound like the people that we’re asking for the vote from,” Rove said…

Rove told activists at the Republican Party’s spring convention in Sacramento that rebuilding would be “a big task,” but noted Texas as an example. Once a Democratic stronghold, the state elected Republicans to 95 of 150 state House seats in November. Democrats have not won a statewide office in Texas since 1994.

Republicans hold the opposite status in California, where Democrats won supermajorities in the Legislature last fall and hold every statewide office. The GOP accounts for less than 30 percent of the state’s voters and has been losing favor with Latinos, women and younger voters.