Chris Christie can bully and berate, but can he make the hair on the back of your neck stand up? Paul Ryan knows budgets inside and out, but can he inspire? Bobby Jindal has the best resume around, but can he make you want to run through a wall for him?

The verdict is still out on that. Maybe one of them, or somebody else, will rise to the occasion.

But words do matter. In this regard, President Obama was correct when, during the 2008 primaries, he said — borrowing from Massachusetts Gov. Deval Patrick — “Don’t tell me words don’t matter … I have a dream’ — just words. ‘We hold these truths to be self-evident, that all men are created equal’ — just words. ‘We have nothing to fear but fear itself’ — just words.”

It’s undeniable that words are important. Words can summon men to do great things or even inspire a nation.

Don’t tell me words don’t matter. Marco Rubio has the words. He has the charisma. He has the policy chops. And he has the personal story.