A series of missteps, a popular incumbent president, a saturated media market and a population with a large percentage of minorities makes winning seats in this state a tall task for House Republicans.
They also can’t really criticize the health care law, which is more popular here. And incumbents are difficult to dislodge.
In essence, the national party’s entire election playbook is rendered ineffective in California…
“I always hear people say, ‘We’re going to change the California Republican Party and make it different and do different things.’ But no matter how much money the California Republican Party were to raise and spend, we are stuck with the way the Republican Party is run in Washington,” said Matt Rexroad, a Sacramento GOP consultant who once was a political aide to Minority Whip Kevin McCarthy (R-Calif.). “We might like to be different to make it more palatable here in California, in the larger view of Republican politics, the sorts of things people would advocate for wouldn’t work in the United States.”