I asked editorial page editor David Haynes about this and he replied in an email: “I’m writing a column on our decision for the Sunday paper. We may post that early (Friday). As a point of history: The JS did not endorse in the 2000 presidential election, and I remember [editor] Marty Kaiser writing at the time that it was not the first time that a newspaper in Milwaukee had not endorsed. It wasn’t common, but it had happened before.” …

I’m told that both U.S. Senate candidates Tammy Baldwin and Tommy Thompson were furious when they heard the no-endorsement news; I’ve requested comment from both campaigns.

Inside the paper, I’m told, there’s the feeling that “we have two tough picks to make and we’re taking a pass,” and the paper is less relevant because of it.