They say this was the Republican strategy all along: to wait as close to Election Day as possible to hit the airwaves in swing media markets with a barrage of Romney ads — a stark contrast to the Obama campaign’s strategy, which has been to spend heavily on advertising consistently, making many of the buys in advance when it could negotiate a better price and airtime.

Romney aides have described the plan on recent conference calls and briefings with donors and strategists, including at a New York City gathering last week…

“This is a huge game of chess,” Blakeman said. “It’s knowing where to play your points and when to play them.”…

Big, powerful ads in swing state media markets are in the pipeline, Romney aides told donors at the New York briefing. These ads will be focused on sealing the deal in North Carolina, Florida and Virginia, where Romney has gained momentum after the debates, and in breaking Obama’s hold in the midwestern states, Ohio, Wisconsin and Colorado.